Video Marketing IS the buzz words of 2017. While video marketing made strides in 2016 to get where it is today many companies are not utilizing it fully if at all. This year though it is time to start thinking about how video can help visibility and awareness for a brand. Video marketing also pairs with/is part of other marketing strategies; making it invaluable to strengthening a brand.
New Year, New Marketing Strategy
Brands that want to gain a leg up in their market recognize that trying new and innovative marketing techniques is crucial. They know trying new marketing is the key to their survival not just their growth as well. However, knowledge is sometimes where brands end their implementation strategies when it comes to new marketing techniques. Not because they are afraid (well mostly because they are not afraid) butause they don’t know how or who to turn to for questions. Video marketing can squash that fear as it is quite easy to create a strategy around it without being intimidated.
So Why is Video Marketing the “It” Form of Marketing for 2017.
Video can tell a story, it can show how something is made, and it can go viral. Due to these attributes, video marketing is cousins with content marketing. Content marketing is currently the preferred way for brands to expose their products and services to the public. Content marketing enables people to differentiate brands and be savvy when spending their hard-earned money. Video is simply visual content and as social platforms go to a more visual style it only makes sense for content marketers to use video.
What Will Be Trending in Video Marketing
Since social platforms are going to a visual feed across the board it only makes sense to use video. In fact, it will soon be the expectation in addition to blogging, still images, and traditional print. Consumers are informed and video can present products and services in a way that traditional marketing can’t. It can show how products are used, services are rendered and why a consumer needs them.
Video can be personalized or generalized depending on its use. Say a brand wants to target a particular segment of its customer base with a special offer or product, a short explainer video or demo can be created and embedded into an e-blast.
Social platforms will also prioritize video in their feeds. Since most platforms are algorithm based instead of chronological, video will hold more weight in that equation.
While video is an easy concept to understand, it is still best to partner with a professional to not only create a unified concept but it also helps know what to shoot. Professionals know what is important for each video type and can create a concept and schedule that will work for a brand. Also, the quality of video will be better making it sure the brands best foot it put forward. Want more info or interested in starting 2017 with some fresh video content, contact Fluent Video to get started.